Push GO — building the next company with AI

> hello, world.

If you've wondered what AI can actually do for a real business —

not the hype, the real work —

this is for you.

I'm Joe.

I got hooked on computers as a kid,

playing with a Commodore 64 and building spaceship programs.

In 2011 I started an agency.

With an incredible team, it grew into a software company —

one of the fastest-growing companies in America.

Bootstrapped.

We did things the hard way.

- Managed over $1 billion in Google and Meta ads for our customers.

- Built 10,000 websites. (I know. Sounds crazy.) All on WordPress.

- Shot at least 1,000 videos.

- Built software for chat, paid search, and a website platform.

One night I drank too much wine…

and had an idea for an attribution model.

It became the industry's first ROI dashboard.

I named it Roxanne. After the Police song. By mistake.

Somehow it got patented.

We even had early AI: the Di Ana Bot, built on IBM Watson.

Named after an amazing support engineer who died of cancer.

We miss you, Di Ana.

I digress.

I'll just say this:

Today is an incredible time to be alive.

What took our dev team 6 months…

I find myself able to get done in the parking lot,

waiting for my daughter to finish volleyball.

(And we had a great team.)

Some days it feels like there's nothing my team and I can't do.

Not because we're geniuses —

because we know the specific problems we want to solve.

And if there's one place to start, it's there.

Now I'm building Go Brewing, a non-alcoholic brewery.

In 2025 the Brewers Association named us the fastest-growing brewery in the US.

With a sales team of 4.

Our mission:

be the first beverage company to fully embrace AI.

Not to talk about it — to use it for good,

and show what's possible.

We've built the base.

Now it's time to GO.

So what's in it for you?

It's super helpful to find out what's possible.

I'll take you on a behind-the-scenes journey of that —

the good, the bad, and the ugly.

Follow along.

> push GO