About Joe.
I'm Joe Chura. Founder, operator, podcast host, recovering perfectionist. I've spent two decades building companies — the kind that started with nothing and ended on a term sheet, and the kind I'm running today.
The math started on the Ford line. I studied fifteen seconds at a time between cars rolling down the line. It took me five years to graduate. The clock was never on my side, so I learned to use the seconds I had. That's the whole thesis.
Since then I've built companies, sold two, and hired around eight hundred people learning by doing. Now I'm the founder of Go Brewing, a non-alcoholic craft brewery that went from zero to seven thousand locations in two years, and the host of GO with Joe — a podcast about how operators, athletes, and friends actually move the needle in their lives and businesses.
I write for Rolling Stone's Culture Council on the beverage industry — outdated alcohol laws, hybrid drinking, where the category goes next.
The other thread is NOT ALMOST THERE. It's the lie we tell ourselves to coast — that we're close, we've done the hard part, the rest will sort itself. It won't. The work is the work, and the seconds are the seconds.
Software or CPG, doesn't matter. Mindset, momentum, execution. That's the assembly line.
If you want the unfiltered version, listen to the podcast. If you want to talk, I'm at joe@gobrewing.com.