About Joe.

Fifteen seconds at a time.

Joe Chura started on the Ford assembly line at twenty, reading college textbooks in the ten-to-fifteen-second gaps between cars rolling down the line — seventy-two cycles an hour, every hour, for years. Ford's tuition reimbursement program got him to Saint Xavier University in Chicago, where he graduated magna cum laude in 2004. The clock was never on his side, so he learned to use the seconds he had. That math never left him.

Bootstrapped two companies. Sold both.

In 2011 Joe co-founded Launch Digital Marketing out of his basement in Elgin, Illinois, with no outside capital — the team eventually outgrew the basement, set up at the Naperville Public Library, and within a year had its own office. Two years later he co-founded Dealer Inspire, a digital platform for automotive retail. By 2017 both were on the Inc. 5000. In February 2018, Cars.com acquired both companies in a deal valued at approximately $165M.

Now: Go Brewing.

In 2023 Joe launched Go Brewing — a non-alcoholic craft brewery built for the way people actually drink now. In just three years it's grown to 9,000+ retail locations across the US— including Costco, Kroger, Whole Foods, and Trader Joe's — became Amazon's preferred choice on several products, and sells roughly 7,000 online orders per month direct-to-consumer. Investors include Listen Ventures and Rich Roll Enterprises.

Short, digestible, real.

He hosts GO with Joe — short, digestible episodes on entrepreneurship, health, wellness, and AI (the show was previously long-form, released as Not Almost There). He's a member of the Rolling Stone Culture Council, where he writes about consumer behavior and the cultural impact of better-for-you drinking — and what's next for the beverage category.