What a Cat Riding a Unicorn Taught Me About Sales. How to Earn Attention in the Age of AI.

On standing out in a world where everyone's using the same playbook and why breaking through is only half the battle. You have three seconds. Maybe less. And if you spend them looking like everyone else, no amount of polish is going to save you. But here's what nobody talks about: getting attention without something thoughtful and meaningful to back it up is just noise. Joe breaks down how to stand out in the moments that matter in sales pitches, resumes, retailer meetings, and social media, and why the goal was never just the click. It was always the connection. What you'll learn:

- Why the middle is the most dangerous place to be and how to get out of it

- How AI is flattening the playing field on resumes and what to do about it

- The cat-on-a-unicorn RFP story and what a lost pitch can teach you about fit

- Why "what's in it for them" only works if you get through the door first

- How Joe is approaching Go Brewing's next big retailer pitch differently than everyone else in the room For: Entrepreneurs, founders, job seekers, and marketers who know they have something worth saying and are tired of being overlooked. Topics: standing out, differentiation, attention, pitching, personal branding, marketing strategy, entrepreneurship, Seth Godin, Purple Cow, social media algorithm