Is Social Media Marketing DEAD?!

Is social media marketing actually dead? The old way of just posting content to "check a box" or blindly following a 3-times-a-week content calendar is officially a waste of money. Paying a company to push out low-effort posts just so you can say you're active won't move the needle anymore. True social media marketing takes deep strategy, high effort, and actual value. It's not dead you just have to do it better.