What is a vanity metric, and why you should beware

Impressions and click-through rates might make you feel good, but do they actually bring in revenue or donors? Too many organizations look at a content calendar full of vanity metrics that feed the ego rather than driving real results. If your marketing strategy only gets likes from your mom and your uncle, it’s time to rethink your KPIs. Stop chasing noise and start focusing on the goals that actually move the needle.