Give them what they want = get what you want

When you sit in a job interview, you aren't just trying to get hired you are solving the hiring manager's problem of building a great team. When you pitch a retail buyer, you are ensuring their product moves off the shelves. Even on social media, the fastest way to gain an audience and monetize is by giving away free, high-value education first. Shift your mindset from "What can I get?" to "How can I help?" and watch how quickly things change.